Visual attention analysis for packaging design — every panel
See your pack the way shoppers do.
AnalyzeIt™ predicts where attention lands on your packaging — front, back and every panel in between. Upload pack shots, get attention heatmaps, area-of-interest scores and side-by-side comparisons of your design routes — in minutes, not weeks.
Shoppers decide in seconds. AnalyzeIt™ predicts where their eyes land in the first three to five — with over 90% accuracy, validated against real eye-tracking.
What the platform does
Everything you need to judge a packaging design before it goes to shelf.
Attention heatmaps
Predicted eye-tracking on any panel of any pack — no lab, no panel test.
Areas of interest
Rank logo, variant name and claims — see exactly what wins attention and what gets lost.
Route comparison
Compare design routes side by side, scored against your brief.
Structured reports
Single-pack and multi-pack reports with clear verdicts, ready to share.
What we analyze
Every panel of the pack, the claims that sit on it and the range it lives in.
Skip the panel and the weeks of fieldwork. The same read on your design in minutes — at a fraction of the cost of a consumer research study.
How it works
Four steps from pack shot to a decision you can defend.
Create a project & drop in pack shots
Start a project for the design brief and upload every panel you want to test — front, back, sides, claims, the whole range.
Analyze
Every pack gets an attention heatmap and area-of-interest scores.
Check against your brief & strategy
Results are read against your brief and your strategy, so the insights tell you what the design does for your objectives — not just where eyes land.
Compare routes & share the report
Put the routes side by side, pick the winner and send the report to your team.
One report. Clear verdicts.
Heatmaps, area-of-interest scores, brief and strategy checks and a plain-language verdict — in one shareable report.
Every client gets its own separate database — nothing pooled, nothing shared, and not one file ever used to train an AI model. Governance your retail partners can sign off on.
Get in touch to learn more
Tell us about your packaging programme — access to the platform is granted on request.